Get Social When It Comes to Auto Body Repairs
Sometimes a fender bender can turn into a financial blunder if you don’t know where to find the best priced, most dependable auto body shop in town.
Luckily, social media is here to help body shops get the word out about their services and to help customers solve all of their repair needs. Besides, body shops that have an online social presence not only keep current customers informed, they also have an easier time finding new clients.
So, with socially savvy auto repair in mind, here are just a few reasons body shops should turn to social media:
Posting Deals
People turn to social media for just about everything in life, so it only makes sense that auto body repair shops join sites like Facebook and Twitter to post promotions and other deals.
Considering the majority of social net-workers are driving age, posting discounts for dent removals and paint jobs will surely turn some heads. And, current customers who are pleased with a repair shop’s work will socially spread the word too.
Socially Inspired Forums
Auto body shops can also use social media sites as an online forum to answer any auto body questions. Likewise, encouraging customers to ask questions via Facebook fan pages is a great way to get an online conversation going.
Discussion topics ranging from “What to do About a Fender Dent” to “My Hood is Scratched: What Next?” are perfect examples of how any auto body shop can not only have a social presence, but also help others while drawing attention to their shop.
Posting Auto Body Care Tips
In terms of care and maintenance, social media sites like Facebook and Twitter are a perfect avenue for auto body repair shops wanting to inform customers and the general public on everything from which wax is best for dark paint to rim cleaning techniques.
Customers appreciate it when auto body shops aren’t in it just for the money and actually want to help – even after a customer’s car has left the shop. And, considering social media and video go hand-in-hand, body shops that post how-to videos on buffing and scratch removal will surely gain traffic via an online audience.
Sharing Before and After Photos
Social media is an opportunity for auto body shops to share before and after photos of vehicle repairs.
Posting before and after photos is a visually compelling way for repair shops to provide excellent examples of their quality work. And, with photo-friendly social sites like Instagram, the photo sharing possibilities are endless.
Creating a Customer Testimonial Page
Auto body repair shops that do consistently good work might as well let their customers speak for them, which is exactly why social media testimonial pages are so effective. Tweeting and posting positive reviews helps gain customer trust and speaks directly to how well any given body shop treats its customers.
Whether it’s by way of Facebook, Twitter, or any social site in between, auto body repair shops that use social media are a win-win for everyone involved.
Photo credit: sanjose.olx.com
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