Ebook formats and the unnecessary fuss

There's an awful lot of confusion and kerfuffle going on at the moment around ebooks. It's not new, as the kerfuffle has been kerfuffling for a while now. And I'm sure it will continue. The primary concern seems to be people panicking about getting their books (be they author, indie author, publisher or whatever) out in as many selling venues as possible. There's the iPhone and the iPad, the Kindle and the Kobo, the Sony Reader and a million other options. Then there are all the various...