BP buys oil-related search terms to make its official site show up first in search engines - If only they had been so clever in their operations or response

bpoil As BP's oil disaster continues to ravage the Gulf Coast, the company is ramping up its public relations and legal operations to try to salvage its reputation and protect itself from lawsuits. Now, ABC News is reporting that one such tactic BP is using is purchasing search items that have the word "oil" in them on various search engines to ensure that the first results that appear link directly to BP's official website:

BP, the very company responsible for the oil spill that is already the...

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Published on June 06, 2010 12:44
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