Igor Pusenjak's Lima Sky Is "Doodle Jumping" the iPhone Game Business

Doodle The Doodler is a happy little hand-drawn figure, jumping calmly higher while dodging sweetly nonthreatening monsters and the occasional black hole. He's friendly, gentle, tenacious, and insanely addicting. "People seem to project a lot of interesting things on him," says Igor Pušenjak, of the character who is at the heart of an iPhone game that has catapulted into the Apple Store record books.