Why we don't buy glossy magazines

So people aren’t buying women’s magazines any more?  Or at least, not so much.  In the Telegraph, Jo Fairley called the latest circulation figures a ‘bloodbath’.   She reckons we aren’t buying the glossies because, basically, we can get it all for free on the Internet.  And she has a point.  But really, it’s not just that.
Firstly we’re not buying them because they are stupidly expensive.  £4? £4.20? Oh, get a grip!
But mainly we’re not buying them because th...
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Published on August 22, 2013 06:39
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