That "Starks Are Dead" Thing? GRRM Has the Answer

If you're writing a franchise in which any character, minor or major, can be killed at any time, then eventually you're going to run out of characters to kill. Now, if you've been thinking tactically, not strategically, that's the end of the story.

If you're like George R.R. Martin, however, you understand that to keep things going when you're merrily bumping off big characters left and right, you can't just work with the Majors. You have to have the farm leagues as well. That's why, although we start off with the Starks, we eventually encounter characters like Brienne of Tarth, Bronn son of no one in particular, Ser Davos, et al. Any one of these secondary characters can then become a major character...who can, of course, be killed off in turn. You just have to prepare by planting them far enough in advance, so you have a nice, deep bench of pre-corpses.