Fake Reviews: When Does Self Publicity Become Self Delusion?

Imagine if you will that you are an author who has published several books. You are quite impressed that you are a writer and have published said books. Now imagine that you have sold a decent number of books, too. You are reasonably content, but then you see all those Amazon best sellers. You haven’t sold that many books. You have made a little money, but not that much money.

And you know the reason why. You are lagging behind those top sellers because they have loads of reviews. Not all five...