Why Smart Marketers Combine Automated AND Conversational Insights

Over at his always thought-provoking blog, Rich Becker shares a post today entitled, Will Automation Steal the Soul from Social? It’s an enlightening read and a great discussion starter.

In the post, Rich makes the following compelling arguments on why automation is bad for social media:

Bots (fake, automated Twitter accounts) attract bots, giving accounts the aura of popularity while never reaching a real human being;

The [platform] shift from conversation to broadcast is a symptom of what mark...