It's the Real Thing

Coca-Cola doesn’t like me.
Granted, our relationship ended years ago, after I gave up sugared drinks. I could never warm to Diet Coke. Still, it hurts when an ex snubs you.
The soft drink company has come up with its greatest marketing idea since New Coke, and the backlash is drowning out the echoes from the thud of that disaster. Coca-Cola has created the brilliant plan to offer limited editions of its iconic bottle personalized with consumers’ names in its signature font. Yes, you can buy a C...