Without Context, Data is Meaningless

There’s a big push at the minute by marketers and technology vendors around the concept and importance of Big Data. Run a Google Search for the term and the resulting titles of posts, articles or books speak for themselves:

Big Data: The Next Frontier for Innovation, Competition and Productivity;
Big Data: A Revolution That Will Transform How We Live, Work and Think;
Big Data Transforms Business;
Put a Fork In Big Data – It’s Done (just to balance the positive/negative results).

So, Big Data is cl...