Why Wikipedia Works For Your Brand

When people think of social media, some obvious networks that come to mind are Facebook, Twitter, Instagram or Pinterest. Using these platforms is the correct direction to go with your strategy, but many brands are not exploring the other areas that their audience dwells.

When you think “social media,” have you thought about Wikipedia?

Wikipedia is a web based, free-content encyclopedia project. Because of the very strict entry guidelines, Wikipedia articles are trusted to be notable and true. This makes Wikipedia the perfect platform for CEO’s, non-profits, venues, churches, and more.

Here are 3 reasons why Wikipedia will work for your brand:

Notability

The only way your article is on the Wikipedia database is if you’ve established your brand as an industry leader. While proving that is difficult, it is not impossible. Wikipedia allows you to use references to cite your article, and verify its importance by using reliable sources.

SEO Opportunities

Wikipedia automatically ranks higher in a Google search, so when someone Google’s your brand, key people within your brand, your industry, or several other subcategories, your article will likely be one of the top 10 websites that appear. Thus, exposing your brand directly to its target audience.

Established Audience

Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference websites, attracting 470 million unique visitors monthly. Let’s face it: if you want to verify something or do research, Wikipedia is the first place you go, and always trust.

“Wikipedia is one of the most important websites on the internet today…There has never been anything like Wikipedia before, and it’s future horizon is very, very long.” – Jimmy Wales, Founder and CEO of Wikipedia

Don’t miss your opportunity to involve your brand in one of the most inclusive online communities.

- Jordan Moran