Newsfeeds Everywhere!

When I kill time, I do what many of you do: reach in my pocket and grab my iPhone. Recently, as I was browsing from app to app, I had a realization: There are newsfeeds everywhere! And not only on my social media apps, but in my text-messaging folder, calendar, and email.

I know – the newsfeed concept is not very interesting on the surface, but when you look past the expected update from your parents or friends, you’ll get my point. Look! There’s an update from the new restaurant in your neighborhood telling you about their new dinner special, and your favorite band from college adding impulsive tour dates in your city, or an author releasing news about a book signing. Are you seeing where I’m going with this? Newsfeeds get interesting when the updates are unexpected.

So, why do newsfeeds matter to your business? As I pointed out earlier, they’re everywhere. If you use the right bait, you will increase sales, audience members, or whatever kind of conversion you need.

Here are 3 tips to help increase your company’s visibility in your customer’s newsfeed:

1. Use images.

Newsfeed updates with images get 120% more engagement with fans than a typical text post. Give your next post flare. Adapting will get “butts in seats” and stock flying off of shelves.

2. Post frequently.

If I hear from your company as often as I hear from my dentist, then we’ve got a problem. Tell your customers what’s going on more than twice a year.

3. Be entertaining.

Just because your industry might not invite comparisons to the most exciting of jobs, doesn’t mean you have to be boring online. Take some chances and create a unique voice for your products.

- Jordan Moran