5 Industries Who Need to Step Up Their Social Media
It may seem like the majority of businesses, large and small, are using social media, but there are some industries that just don’t get it.
Some of these industries are using it, but not well, while others aren’t utilizing the benefits of social interaction at all.
The following industries are massive industries, with thousands of companies within them. Don’t make the same mistake they are, and use social media to your advantage.
1. Hotels and Hospitality
Believe it or not, tourism and hospitality is failing with social media. Think of the last time you saw a trend on Twitter about a hotel? If it didn’t have to do with a celebrity hotel mishap, it probably wasn’t made known. The fact is, a good chunk of hotel owners, hospitality and tourism professionals aren’t using social media the way they should. They may not realize the many benefits they garner by using sites like Twitter and Facebook, and it is only going to hurt them. Since the majority of travelers rely on online reviews when choosing a hotel, they are making a huge mistake by not engaging with potential guests.
2. Banks and Financial Institutions
Your bank probably doesn’t use social media much either. The general consensus here is that financial institutions don’t need much marketing, because people are going to need a bank regardless. While this is true in a sense, it is still a mistake. Banks that are losing their customers to other banks is largely due to the effect those smaller banks are getting with social media. A small neighborhood bank is holding onto their customers because they are engaging more. One big way to do this is with social media. The major banks like Bank of America and Wells Fargo really need to step up their game.
3. Construction
The construction industry is using social media the least out of all industries. When was the last time you saw a post from your neighborhood contractor for new home construction, roofing repair or home additions ? The answer is probably almost never. Only about 29 percent of employees in construction industries are using social media, and even less of the companies are using it. Construction trades seem to still be old-fashioned, relying on traditional advertising like word-of-mouth. But they will soon learn word-of-mouth is now relying on social media, so they need to step it up or they’re going to start losing business and their brand will suffer as a result.
4. Wholesale Companies
With the increase in e-commerce, wholesale companies really need to start increasing their social media presence. The lack of interaction with others online is going to hurt them, especially if they are providing wholesale drop shipping. Online retailers are using social media, and skipping over potentially great wholesale companies because they aren’t making their presence known.
5. Real Estate
This is perhaps one of the most surprising on this list, because in real estate, they rely on their reputation and sales efforts. The fact that real estate as a whole isn’t using social media, is fairly shocking. Like construction, this has to do with people working in the real estate industry not using social media, and the companies themselves. There has been a slight increase in fan pages on Facebook for real estate, but not much engagement.
These industries may not be using social media in the right way, but you don’t have to make the same mistake.
By realizing where they are going wrong, you can do the opposite and truly make social media efforts worth it for you.
Photo credit: comfortsuites.com
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