Which 5 Social Media Sites Am I Missing Out On?
Businesses missing out on social media are also missing out on an opportunity to connect with their audience.
Current and potential customers use social media sites everyday to keep in touch with the world, so it’s no surprise that businesses using social media are part of their customers’ world as well.
With that in mind, which five social media sites are the best in terms of businesses connecting with not only customers, but other businesses as well?
1. Foursquare
Customer word of mouth is great for local businesses both large and small. With Foursquare, when customers check into coffee shops, restaurants, and retail shops, they’re able to receive promotions, rewards, and other deals just by letting others know they’re there.
In other words, Foursquare promotes business by encouraging that customers notify their own fan base whenever they’re enjoying what that business has to offer. And, the more customers’ check-in, the more traffic for the business through word of mouth promotion.
2. Instagram
When it comes to visual marketing for business, Instagram is the perfect platform for sharing images. It cuts the social media clutter by simply concentrating on pictures. So, for those businesses with products or brands to sell, Instagram is a great visual showcase.
And, even if a business isn’t product oriented, the Instagram platform allows for the sharing of photos revolving around business culture, behind the scenes company photos, and inside views of how a business operates.
3. LinkedIn
As for business-to-business networking, LinkedIn is a social media site with B2B in mind. For individuals, LinkedIn acts as an online, interactive resume that’s one can update, and available for the entire business world to see
For businesses, LinkedIn is perfect for customer relationship management. Not only can customers find in-depth information and business profiles on participating companies, but businesses are able to form relationships with other business in the same way, thus strengthening B2B networking.
4. Facebook
The king of all social media is also a great tool for businesses trying to reach their audience. And, with over 1 billion users, Facebook has one of the largest audiences on the web.
Although Facebook isn’t thought of as a site for marketing, businesses are able to reach interested customers through Facebook Business Pages. With a business page, users can “like” products, “friend” the business, and both receive and share deals on their own terms.
5. Twitter
The great thing about promoting 140 characters at a time is it’s short, sweet, and thanks to Twitter, it has the potential to reach an audience that’s 300 million users strong and growing. With Twitter, businesses can self promote and tweet about the services and products they have to offer.
Likewise, once a business gathers followers, those followers can choose to re-tweet marketing efforts thus creating traffic. But, it’s important to keep in mind that with millions of tweets a day, a business that doesn’t have something important to say will likely be lost in the sea of tweeting.
Whether promoting real estate, the best accounting software or computer services, businesses that use social media sites like the ones above can feel confident that they’re reaching a huge audience on a daily basis.
Photo credit: buyrealmarketing.com
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