It’s not “iOS vs Android” — it’s “Battle of the Brands”

Apple is a brand, and iPhone is a brand. People go out of their way to deliberately buy iPhones. When they don’t, they enter into a transaction where they end up with an Android phone.

I’ve put it that way deliberately — people don’t seek out “Android” in the market. (Technologists do, normal people don’t.)

Brands only work on smartphones when they are physically stamped onto the device. When we talk about the smartphone market as being “iOS, Android, and a third” (the third now being Windows P...