The Green Products Innovation Institute: Is This What "More Good" Looks Like?

Last week I received five emails, forwarded from friends, with an announcement about the launch of the Green Products Innovation
Institute, a type of green product certification based on
Cradle to Cradle. In the email, victoriously headed "CRADLE TO CRADLE FOR ALL!," Yves Béhar, principle at industrial design firm fuseproject and a founding member of GPII,
wrote: "Cradle to Cradle reconciles the notion of business growth WITH
the health of the world and its people. It is simply...