Augmented Reality: Junaio Glue

*Kind of a grumpy Web Semantics flame here, but…. Why do they have to name themselves "Metaio" and "Kooaba," and have platforms with names like "Junaio" with apps with names like "Glue?" Wouldn't it have been simpler to cut to the chase and name yourself "Glue?" "We're Glue. We glue virtual images onto real stuff." Would simple, user-friendly names have been so very hard to create?