Marketing and Promotion — Don’t Panic

What I’m reading: High Heat, by Lee Child (Nook)
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In recent on-line group discussions of marketing, people were asking, “What works?” Sadly, there’s no magic one-size-fits-all answer. There are a few major advertising sites where it’s relatively easy to attribute an uptick in sales on the day the ad runs. But until there’s a box to check on all th...