The Ultimate Guide to Pinterest for Every Brand
Article from Fast Company Written by EKaterina Walter
Pinterest has captured our visual fancy like no other network before it.
The image-driven network’s meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined.
But marketers still struggle to define what makes for a successful Pinterest content strategy–and what does not. Based on my experience with Pinterest analytics and with the support of Pinterest-savvy folks at ShareRoot, I have come up with a list of metrics that marketers should pay attention to when it comes to this social network. Below, you’ll find a helpful infographic that lays all the data out.
First, let’s start with the definitions.
PIN
Pinterest helps people organize the things they love through the use of pins. A pin can consist of an image or video of a gift, recipe, destination, or quote. In order to populate your brand’s Pinterest profile, your team will need to collect and pin individual pins to boards on your brand’s profile.
BOARD
Your brand’s Pinterest profile is made up of boards, with pins on each board. A board is an opportunity for your brand to showcase various themes/interests/passions of your brand. You can create as many boards as you like, but you want to make sure that each board has a purpose and strategy behind it. Pinterest users can follow individual boards, or entire Pinterest profiles.
PINNING
In order to turn a piece of content into a pin on Pinterest, a Pinterest user needs to take the first act of pinning the item. In order to pin a piece of content your brand owns, you can click on “upload a pin” to pin an image or video that lives offline, and “add from a website” to pin an image from online.
Read entire article at Fast Company.
