Why Free Book Promotions Still Work – Sort of.

I promised to follow up with a more detailed post regarding my recent free book giveaway – so, here’s the skinny…

On the 30th July I ran a campaign with the fine folks over at Bookbub. I shifted (or, more accurately, they shifted) a little over 60,000 copies of Panic, the first novel in the Leopold Blake series of thrillers, and the title hit the number 1 spot in the US Kindle Store, hovering around the top for five days. A lot of authors have been questioning whether a campaign like this will...