Just what is an “emerging mobile market”?

Everyone seems to be talking about emerging markets, but actually what are they? How can we frame in our minds just what that sort of market looks like?

For one thing, this is hard to understand for someone who lives in a developed, or non-emerging markets. If you’ve spent your whole career catering to lawyers working in City of London law firms, having an intuitive understanding of how a factory worker in Brazil spends their free time is unlikely to come easy.

A good place to start is thinking...