Loopt Aims at Being the Digital Loyalty Card for Everything

Loopt, tired of falling into the shadow of location games like Foursquare and Gowalla, has just upped its ante. A lot. It's releasing Loopt Star, a rewards scheme that basically turns it into a store loyalty card, stored electronically on your iPhone.

Loopt, if you remember, was playing in this check-in/service review/social network space from pretty early on. Recently, though, the limelight has shifted away from Loopt onto Foursquare and Gowalla, thanks to Foursquare's big-name advertising