Redesign vs. Realign

Redesign vs. Realign:

Cameron Chapman offers updated commentary on my original article, published almost 5 years ago. In particular, I can endorse this recommendation, politician-advert-style:

As far as exactly when a client should realign their site, the answer is as often as necessary. It should become a regular habit to review what's working on their site and what isn't, and to make adjustments as necessary. If goals aren't being met, continuous tweaks to the functions, structure...