Is this noise inside my head bothering you?

Not just my head, but your customer's head and yes... yours.

Everyone has multiple conversations and priorities going on, competing agendas that come into play every time we make a choice about doing, buying, creating or interacting. I think these voices (and a few I missed) determine which career we

choose, how good a job we do, where we shop and what we watch. Here are a few:

The ego--seeks applause and recognition.

The lizard--seeks safety, wants to fit in and not be rejected...