3 Easy and Creative Ways for Brands to Use Instagram
Instagram has been an app of choice for many especially because you can revamp images with filters to make them more unique and creative. Brands came on board and adopted the application as well, and now there are so many creative and fun ways to use the app to your advantage (aka your marketing arsenal).
1. Behind the Scenes - One of my favorites is the behind the scenes content, which allows the audience to see a different side of the brand. Whether it’s a fashion show for those who couldn’t attend, showing the process of making a product, or just how the brand team interacts within the office walls, it’s always fun to see your favorite brands inner workings.
Example: Threadless
2. How-To Videos – These are great for a quick snapshot on how to make something. For example, painting a room, or applying makeup, putting together the right recipe, finding new workouts, or even making an outfit work together. Simple, but so helpful for those who want a quick tutorial.
Example: Jill Hanner
3. Live Events – Whether it’s a marathon, concert, product demo, conference, or another live event – these events are a perfect destination to take some photos and videos and show it as the event is happening. Let your audience feel like they’re there with you!
Example: ABC News
What’s your favorite way to use Instagram Photo and Video?
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