Little Bit of Fit Kit
The statistics don’t lie: female bloggers have a disproportionately high influence on purchase decisions. A 2011 study showed that while only 12% of adult women were motivated to make purchases due to celebrity endorsements, 20% were motivated to do so when a blogger they knew promoted or endorsed a product.
That’s why the Exhibit Hall at BlogHer, the social media conference for women that drew 5,000 attendees to Chicago’s McCormick Place last weekend, is like Halloween for grown women. Consumer sponsors arrive en masse, set up cute little booths, and start throwing dosh at lady bloggers, hoping to entice them to write positive product reviews on their sites. Bloggers wander up and down the aisles saying, “Sure, I’ll take a sample of the chocolates inspired by the Hunger Games book series,” and “Where do I put my business card to win the free La-Z-Boy?” and “Ok, you can give me a blowout and do my nails and makeup with your products while I sip some of the wine they’re giving out three rows over.”
You see people limping away towards the hotel shuttle, shoulders laden with bandoliers that overflow with Trojan lube, nailpolish, Kozy Shack coupons. That’s not even counting the haul from private parties which are more like shopping events only without money changing hands, or the afternoon “Swag Drops” during which the hotel busboys drop more stuff from sponsors onto your bed while you’re gone. (Or in the case of my roommate Liz of PeaceLoveandGuacamole, while she is not gone but rather napping, causing both her and the startled bellboy to experience heart failure.) It’s overwhelming.
Now, you know I don’t write product reviews unless that product is a concert or a music themed book. But when I got an eyeful of the Bra Fit Kit from Jockey Underwear in my official BlogHer attendee bag, I decided to make an exception.
See, Jockey has a new DIY bra line. You send away for a Fit Kit that contains cups in every size from mosquito bite to Dolly Parton, and a tape measure, all stored in a nice little mesh bag perfect for washing the bra that you will no doubt order. The idea is that in the privacy of your own home, you can find the right cup size for your “volume,” measure your ribcage, and voila – no need to go to a department store. Great idea. I wish them well.
But you know me, I worry a lot about recycling, upcycling, just cycling in general. Yes, that was me having an earnest talk to the lady in the Keurig booth on Saturday morning about how critical it is that her company come up with compostable K-cups or risk overrunning the landfills with their admittedly convenient but environmentally reprehensible product. Pretty sure they’re making it a priority now that a lady blogger has asked them to.
So what do you do with all those Jockey Fit Kit cups when the fitting is done?
I had some ideas.
Nut dish. For a cocktail party, you could set out a Size 3 and Size 4 at opposite ends of the room, or just have everyone gather around a Size 8 in the middle.
Jewelry holder. I take my rings and watch off at night, put them right back on in the morning. Here’s a Size 5 on my bedside table making that routine easier.
Rain Water Collector for Emergency Kit. After the Big One hits, we’ll be slaking our thirst out of a Size 10.
Egg white separator. Size 1. Your meringues will never have more lift!
Dog water dish. That’s a Size 9 for my fifty-five pound dog. You could probably go as low as a Size 2 for a lap dog. As you can see in the video below, Achilles was, like most males facing a Size 9 cup, both enthralled and unsure what to with it.
Business card holder. Size 2. Because what says lady blogger more than outsize audience influence and a business card proffered in a bra cup?
Ok, readers, let your creativity run rampant. I expect comments.
Enjoy “Lovely Cup” from Grouplove in the meantime. This is from their 2011 album Never Trust a Happy Song but they have a new one dropping in September, be sure to check it out!
***I’m still in the running over at Circle of Moms for the Top 25 NorCal Moms list…vote early, vote often so I can get some of the earthy crunchy street cred I so sorely lack!
Related StoriesThis Is Actually Good, Because…Tour de MehSeven Things My Pet Thought Today
