Augmented Reality: more realtà aumentata

*Two items of interest here. First, check out that huge, dedicated shopping screen. And second, that's an Italian kitchen getting augmented there.

*So, that's an Italian kitchen — but where's the Italian food? No food? You might think that organic, 100% non-GMO Italian food outfits like the "Slow Food" Eataly store would shun "augmented reality." And you would be wrong.