How to Drive Traffic to Your Website Using Facebook
While company owners may know that they need to use social media to promote their SEO efforts they may not understand that that this can also drive traffic to their website. This aspect of social media marketing can be just as important to any business as the SEO efforts are. After all, if you are not getting traffic to your website then you are not making any money no matter how high your ranking is. You need to know how to utilize Facebook to get people looking and buying what you are offering on your website. Below are some tips on how to drive traffic to your website using Facebook.
Linking to Your Website
The main thing to remember is to include links to your website when you set up your about information on Facebook. You can also use a custom tab that will direct your fans to your website or you can do both. When you are posting, make sure that you always offer a link to your website even if you are not posting about a product. This allows your potential customers who may not have liked your page yet to get to your website easily. You never want anyone to search for your links because they will get frustrated and they won’t take the time to search for you through search engines.
Have Special Offers for Facebook Users
You want to have special offers that are only for Facebook users as an incentive for buying from your site. You can create a special code that is put in your checkout page that allows for a certain discount to these customers. People love to feel like they are included in an exclusive club and they will be more willing to head to your website to start shopping if they are getting a good deal. This also affords you a loyal fan base that complements the fans you may have purchased when you were starting out and before you had many real fans.
Think About Your Cover Photo
This is a huge piece of landscape on your business page and should be taken advantage of at all times. Use this to reinforce your branding by adding your website address without the URL to the graphics of the photo, but be careful to only use twenty percent for text. The URL cannot be included as Facebook does not approve of this but you could use “mywebsite.com” without the “http” in front of it. You can do a lot with this amount of text space if you make the text small. Add your tagline and anything else that shows what you offer to customers or clientele.
You can certainly use your social media marketing techniques for strictly SEO purposes but you are missing out on a great deal of traffic to your website. Consider the above tips as easy ways to get more customers buying your products or services and watch your sales and profits increase more than you ever imagined.
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