Videos Also Need Search Engine Optimization and Other Video Tips

Videos are being used more and more as part of a company's social media strategy. If you are going to use videos for this purpose, you'll want to make the most effective use of them.

For example, when you upload a video to a site such as YouTube, you need to be aware of how to optimize the video for the search engines.

While Yael and I do this for our videos and client videos that we upload to YouTube, I found the explanation in John Jantsch's book "The Referral Engine" very well written: