Notes from the Hugo House Writers' Conference, Part II

Okay, now on to Day 2 of the Richard Hugo House Writers' Conference.

After much coffee on Sunday morning, I presented Think Outside the Book — a session on the myriad ways to market one's book. We talked about Web sites, social media, blogs, building one's platform, and the importance of "think not what your local bookstore can do for you, but what you can do for your local bookstore." Here are a few DOs and DON'Ts from the session:

DO be generous (with readers, other authors, bookstores...