Geoff Vuleta's Fahrenheit 212 Is Scorching the Consultancy Business

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Photograph by Mike McGregor

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Courtest Laurent-Perrier

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Big idea: To create a new kind of consultancy, helping big companies innovate by melding the best of Ideo and McKinsey. "Having an idea without knowing how it makes money is as valueless as knowing where growth lies without the idea," says Geoff Vuleta, 48, critiquing the stereotypical design firm and the classic management consultant. The New Zealander and former ad man develops large-scale growth initiatives for major firms seeking $100...