Maximizing your blog's potential

Blogs are a terrific way to connect with your readers—assuming of course, that you know how to design and develop one, what to post on it once it's up, and how to connect your blog posts with all those readers trolling the Web looking for something new and exciting and informative.

It's not an easy task, and for those of us who started before blogs were little more than a twinkle in some techie's eye, it can be a real challenge to know what to do, how to do it, and when to do it. 'Tis a verita...