The Changing, Modification and Amplification of the Future

In a message to his partners, Starbucks CEO Howard Schultz said, “It’s been said that the ‘the best way to create the future is to invent it,’ which is why we [Starbucks] must continue to push for innovations that reflect and support our core values.”

Being a complexity scientist, Shultz’s “inventing the future” quote triggered me to think hard about various ways of looking at the future. The future is unpredictable. Like any natural ecosystem—or a marketplace created by humans, such as Wall S...