Dan Heath: Want Your Organization to Change? Put Feelings First

[transcript of video:]

When we want people to change, we try to teach them something. We think if my Dad just understood the health complications obesity causes, he'd eat healthier. Or if my teenager just understood the danger of texting & driving, she'd quit it. The problem is this: Knowledge rarely leads to change.

Look at the warnings on cigarette packs. "Cigarettes release carbon monoxide." Do we think smokers simply don't know that cigarettes are bad for them? A lack of knowledge isn't the...