Let's Get Emotional

“There is no intelligence without emotion. There may be emotion without much intelligence, but that does not concern us.” ~ Ezra Pound
How emotional is your marketing? Do people laugh when they read your marketing copy, are they inspired? Do they simply desire to learn more about a character who has already touched their heart? Are they encouraged and empowered? There are lots of different emotions that we have, and good marketing will use that. We don’t want to put our sob story into e...