Why Is BP Investing in a Bloated, Ineffective Oil Spill PR Coverup?

The oil spill in the Gulf of Mexico is out of control. Anyone who takes five minutes to glance at the news can see that--BP has no surefire way to plug the leaking pipe, the ocean is awash in oil, and nearly 20% of all commercial and recreational fisheries in the area have been closed as a result of the spill. So why is BP continuing to spend time, money, and manpower on ineffective PR coverups?

BP is doing its damnedest to keep reporters out of the hardest hit areas, as evidenced by this...