Designing the World Cup: Coke Taps Vuvuzelas and K'naan for Inspiration

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The FIFA World Cup Trophy Tour winds its way through South Africa on its way to the tournament's opening match in three weeks, and marketers have begun ramping up their own World Cup promotions. From soda to athletic gear to high fashion, the World Cup is providing fodder for merchandise design, proving that sports is the world's language -- as long as you're talking commerce. Even the soccer clueless, who can't distinguish between Ronaldo and Drogba, will be able to get a hit of that...