Why Creatives Are Always Confused

Why Creatives Are Always Confused:

Bob Hoffman, CEO of Hoffman/Lewis Advertising:

When their friends like it, their clients hate it. When their clients like it, their friends hate it. They are encouraged to be collaborative. But the more people touch their work, the worse it gets. They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.

If they weren't confused they'd be crazy.

Spot on for a sizable portion of...