Lesson 5.1) How to Structure a Link Building Campaign
In this lesson I teach you how to properly structure a link building campaign in order to rank your website on the top of search engine results for several different keywords.
The specific lessons taught in this video are how to pick your anchor text for back links, the most natural looking link ratios for the homepage and individual posts, how to execute your link building campaign safely so Google doesn’t penalize your website, and how to track your back linking progress on an Excel spreadsheet.
(Click here to watch How to Structure a Link Building Campaign on YouTube).
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The proper link ratios for back links are as follows:
Homepage:
25% of links are the title of the website.
25% of links are evenly distributed amongst “blue” keywords and post titles.
50% of links are “naked links.” These will be things like “click here”, “read more”, “find out how”, http://YourWebsite.com, etc.
Individual posts:
20% of links are the post title.
20% of links are the target “blue” keyword.
20% of links are evenly distributed amongst related keywords of “blue” keyword.
40% of links are “naked links.” These will be things like “click here”, “read more”, “find out how”, http://YourWebsite.com, etc.
Please leave comments if you have any questions!
Mike Omar
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Next lesson: Lesson 5.2) How to Build Links by Submitting Articles and Link Requests


