Amazon Encore and midlist writers

Recently, midlist mystery writer JA K*nr*th, announced proudly that he was going to publish the latest installment of his mystery series with Amazon Encore, the first "big name" (as he put it) author to switch to Amazon.com's inhouse publisher.

Of course, many writers have been self-publishing on Amazon.com's Kindle format, some with terrific success. K*nr*th himself feels his new contract is going to be a big deal, and that he's going to get a strong marketing push from Amazon.

Me, I'm not ...