Let's Get Physical: WeReward, Loopt, Others Push Users Into Real Stores

Ted Murphy looks at a soda can and sees an opportunity for people to make money. And not by returning the empties to collect a nickel. Instead, the CEO of IZEA sees people snapping photos of their beverages with their iPhones and collecting points through his new program WeRewards.

"You take a picture of yourself with the product, and you earn points," Murphy tells FastCompany.com. "It's almost like an instant coupon." But the points can add up to equal cold, hard cash.

He sees partners...