I got 99¢ problems

So I've definitely reached the what now? stage of finishing a book. I slogged through, put a lot of effort into, and persisted to complete my novel. I'm proud of the outcome and pleased with the end result (it's a good read, you should read it). I decided to publish it on my own. But now it's done. It's finished.

What do I do with it now?

It's up on Amazon and smashwords.com and any other online vendor I've stumbled across that will take it, but how do I make people buy it? I'm confident that once people start reading it it will catch on (or, at least, has the potential to). But how to make them read it? I'm not a marketer nor do I really know what I'm doing. I just had a lot of fun and desire to write a book. The business side is much harder than the wordsmithing. I've learned most of the ins and outs of how to actually get my work available to lots of people. I just don't know what to do next.

Here is my latest quandary: price.
Adam Smith's invisible hand is slapping me around right now.I've changed the price a few times. Many ebooks I've found from indie authors offer up their book for 99 cents. The cheapest you can go on most retailers. Now I have no problem with the concept of "you have spend some money to make money" or that you have to offer up goods cheaply to build a base. I would gladly give away some free copies or offer deals/coupons to people to drum up some support.

My problem is that I think indie authors are selling themselves short. They have undercut each other to the point it's hard to sell a product for what it's really worth. I don't think anyone's work on a novel is worth $0.99. It's too low for the amount of work you have to invest. I think someone's creative energy is worth more than a bag of potato chips.

It's hard to make a name for yourself already, let alone having to undervalue what you do in order to do it.
These are pennies. I need more of them.So here's the dilemma in my mind right now. Do I stick to my guns and keep my ebook copy at $2.99 (which granted isn't much more than $0.99, but allows for nearly 4x the royalties) or do I follow suit, race to the bottom, go with the lowest common denominator and lower my price?

I think it's worth more, but there are a lot of good books out there. Is it too much of a barrier to charge two bucks more? Am a making a mountain out of a mole hill?

I don't have an answer right now.

Curse you supply and demand!