Wait - Who?

“With your book or your business, you absolutely must know who you're selling to, or else you won't get anywhere.”~ Kristen Eckstein
Knowing who you are trying to sell your book to is a marketing must – but your audience isn't always the same as your customers. If you write children’s books, chances are that your target audience can’t buy books themselves, so your target customer would be parents, grandparents, or other adults who love kids – so your marketing should...