How To Promote your Book While Using a Pseudonym

I just finished reading an articlerelated to the recent revelations about the author of The Cuckoo’s Calling, and was amused by Jody Picout’s comment: “She wouldn’t have been able to go out and promote the book.” But, taking a cue from Lemony Snicket and Daniel Handler, maybe she could.

Scene: the event section of a book store. There is a happy buzz as an enthusiastic crowd of mystery readers wait for the author, a debut writer, to arrive. Their conversations are about the writer’s intriguing...