Ready Or Not

If you want to get something done, don’t give yourself enough time to finish. Keep it short and tight. Give yourself a fixed deadline.

WDS is the ultimate fixed deadline for our team, because there’s no way in the world it can be pushed back. Thousands of people book plane tickets and hotel rooms for particular dates! And then, before we even realize it, they start arriving in town, many of them a few days earlier than expected.

So there you have it—in a situation like that, you simply have t...