Add Value: The Sky Behind Me at half price

Regardless of the business we find ourselves in, Tinker, Tailor, Soldier, SkyBlogger we should always try to add value, especially to those who make an effort to connect with us. Any entrepreneur worth a nickel–and that describes most of us–knows that interacting with customers isn’t about persuading them to reach for their wallets. It’s about serving a need. It’s asking for what customers seek–answers to questions, entertainment, affirmation, confirmation or just something that makes their day a bit brighter. When I flew for a living, regardless of the kind of flying I did or the ‘customer’ involved, I always tried to add value to the flight: I ascertained peoples’ fears; always read body language and stayed responsive to changes; always remembered that I had a set of controls, and they were along for the ride. Even in Vietnam–especially there–I paid attention to the primary goal we all shared, which was to stay alive and make it home to family and friends.
So here’s today’s added value. For a limited time, subscribers to The Sky Behind Me Blog may purchase The Sky Behind Me, a Memoir of Flying and Life from Biblio Publishing for 50% off, both paperback and digital editions. Just subscribe to the blog, follow this link and when buying the book use the product code ‘SkyBlog’ at checkout to get the book at half price. This goes for current subscribers too, of course, and thank you for reading The Sky Behind Me Blog.