Difficulties of the Unknown Author

Having sold just eleven copies of my first book I was ruing following the self publishing route. I realised there is a lot more to this selling books lark than just putting it on Kindle and waiting.
Nothing highlighted this point more than the revelation this weekend that a book written by J K Rowling under a pseudonym had sold less than five hundred copies since its release in April.
The power of her name and her amazing back catalogue led to sales rocketing within hours of the secret being r...