In The End, It's All About The Stories We Tell

Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves.

Sometimes, we forget how important a story can be. Sometimes we don't think hard enough about the stories we constantly repeat in our minds. Almost all of the time, we forget that whatever story it is (the one that gets someone to buy something or the one that tells us we're depressed) can be changed, reinvented into whatever it is that we want it to be.

The people who...