Can Too Much Tweeting, Sharing Ruin Your Social Media Reputation?

Updating often on social media sites like Twitter and Facebook is one of the preferred methods to use it to your advantage, but it can also ruin your reputation.

There is a fine line to be drawn between tweeting or updating too much, and just the right amount.

Since there is no set number you should be updating each day, it can be difficult to find that line.

Here are some signs that might tell you you’re ruining your social media reputation with too much sharing.

Lack of Quality Content

If you are posting continuously throughout the day, but not providing anything of value, it is hurting your social media reputation.

People who follow you start noticing a pattern of you not providing them anything of interest.

They started following your page or Twitter account for a reason, and when all you’re doing is filling up their feed with nonsense, they’re eventually going to remove or block you.

Promoting Yourself Too Much

While you should post often (but not too much), you have to be careful what you post. If you do nothing but try to promote your own website, blog or products 20 times a day, followers get annoyed and consider it spam.

You also don’t want the wording of your updates to be like a sales pitch.

Combine your updates about your own company with interesting things you have read or mentioning your competition and the good things they are doing. This lets others know you’re not just there to promote yourself.

Useless Tweeting or Updating

Try not to keep your tweets too short or nonsensical.

While it is good to have some be a little more casual and less like a sales pitch, don’t make them one or two-word phrases that make no sense. This confuses your followers, giving them a reason to remove you from their follower list.

Complaints About Your Activity

You may even find that others are complaining about your frequent activity.

Do a search for your business name or username on the social media sites you use most often.

Do you have any mentions that are negative in regards to your activity? If you see anyone talking about how they unfollowed you or are annoyed with how often you update, it’s time to adjust what and how often you’re sharing.

Losing Fans or Followers

This is probably the biggest sign that you’re tweeting too often or sharing a little too much on your social media sites.

If you notice a considerable increase in fans or followers and not many new ones, there is something you’re doing that they are not pleased with. But it’s not too late – you can still turn things around.

In the event you are guilty of any of these things, you might be damaging your personal reputation.

To re-build it, start updating less and adding valuable insight or interesting stories.

Don’t just promote your own business, but mix up your updates with interactions, comments, retweets and mentions.

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