Authors and Publicity – Where to Start?

Book marketing is hard. Like, really hard. In a vast sea of 2 million titles (and that’s just Amazon) how in the name of James Patterson can an author stand out from the crowd? The most obvious answer is to release a shed-load of titles and pray to the publishing gods that fortune will smile upon you – but some people might not find that particularly practical.

Of course you can always pay for advertising spots, but the return on that investment is usually just slightly above breaking even, so...